The attribution layer for agent-driven commerce
AAP is the open protocol that enables transparent tracking and attribution when AI agents recommend products. Built for a world where agents, not browsers, drive discovery.
Why traditional affiliate tracking breaks
Affiliate marketing was built for human affiliates with websites. AI agents operate differently.
Cookie-based tracking fails
AI agents do not click links or set cookies. Traditional affiliate tracking relies on browser cookies that agents cannot use.
No user attribution
When an agent recommends a product in conversation, there is no direct click-through to track. Users may purchase later through different channels.
Delayed conversions
Users often research with agents, then purchase hours or days later. Cookie expiration and cross-device issues break attribution.
What AAP does
A new approach to attribution designed for agent-driven commerce
Event-based tracking
AAP tracks recommendation events when agents present offers, not just clicks. This creates a verifiable record of agent involvement.
Cryptographic attribution
Each recommendation gets a unique identifier that can be verified later when conversions happen, ensuring tamper-proof attribution.
Multi-party verification
Merchants, agents, and the platform all participate in attribution verification, creating transparency and trust.
How AAP works
Recommendation event
When an agent presents an offer to a user, it records a recommendation event with AAP. This creates a verifiable record with timestamp, agent ID, offer ID, and user context.
Conversion tracking
When a user makes a purchase, the merchant reports the conversion to AAP. The protocol matches conversions to recommendation events using cryptographic identifiers.
Attribution verification
All parties can verify attribution independently. The protocol ensures transparency while protecting user privacy and preventing fraud.
Example recommendation event
{
"event_type": "recommendation",
"agent_id": "agent_xyz789",
"offer_id": "off_abc123",
"user_context": {
"session_id": "sess_...",
"timestamp": "2026-03-29T14:23:00Z"
},
"signature": "..."
}Example conversion event
{
"event_type": "conversion",
"offer_id": "off_abc123",
"order_id": "ord_def456",
"amount": 149.99,
"timestamp": "2026-03-29T15:47:00Z",
"attribution_id": "attr_..."
}Why AAP matters
The foundation for a new commerce channel
For merchants
Reach buyers through AI agents with confidence. Know exactly which agents drive sales and pay commission only for verified conversions.
For agents
Earn commission for valuable recommendations. Get credit for conversions even when users purchase later or through different channels.
For users
Get better product recommendations from agents that have access to comprehensive, up-to-date offer data from thousands of merchants.
For the ecosystem
An open protocol that anyone can build on. Create new agent platforms, merchant integrations, and commerce experiences.
Build on AAP
Whether you are building an AI agent platform, merchant integration, or commerce tool, AAP provides the attribution infrastructure you need.
Get started